Befree, a Russian brand of clothing and accessories, has released its latest collection, drawing inspiration from college romance. The brand has reimagined its preppy style, giving it a more minimalistic and modern twist. The collection, which caters to both men and women, offers a variety of pieces that reflect the brand's new aesthetic.
The women's collection features midi skirts, oversized jackets, and mini dresses paired with trousers. It also includes sporty pants matched with shirts and vests. The color palette of the collection consists of muted greys, dark blues, and bold burgundy. The highlight of the collection is the range of bomber jackets, including a distressed leather option, a checkered fabric design, and a black one with multiple patch pockets.
The men's collection showcases distressed denim, wide-leg trousers, and jackets. It also offers striped polo shirts, oversized shorts, and more. The overall style is relaxed and effortlessly chic, perfect for those who appreciate a youthful and trendy look.
The collection was shot in various locations, including a sports field, an outdoor lounge area, and a campus-like setting. The styling of the models was kept minimal, with natural makeup and slightly tousled hair, enhancing the laid-back vibe of the collection.
Befree, founded in 2002 in St. Petersburg, Russia, is a brand that specializes in men's and women's clothing and accessories. It is part of the Melon Fashion Group and prides itself on creating fashionable designs for all ages. The brand also fosters a community of creative individuals through its online platform, Befree Co:Create HUB. With over 260 stores in Russia, Belarus, and Kazakhstan, Befree offers its customers a wide range of trendy and affordable fashion options.
