New phones are increasingly being purchased alongside accessories, other gadgets, and service packages, according to a study conducted by "Megafon" company. Customers of the combined network Yota and "Megafon" are buying power banks, headphones, smartwatches, and are using services for installing necessary applications on their new devices or securing them. On average, 1.5 additional items are purchased for every smartphone bought this year, which is a 7% increase compared to 2023, as researchers have found.
"We are always ready to support the customer's desire to 'pimp' or protect their smartphone, both physically and virtually. That's why we offer a wide range of products and services for smartphones, including protective cases and screen protectors, headphones, smartwatches, and bracelets, as well as accessories for cars and leisure activities, installation of necessary applications. In particular, the increased demand for equipment setup services can be attributed to regular requests for antivirus installation, which our retail network sellers assist with - this is especially relevant now due to the abundance of online fraud," said David Borzilov, Director of Strategy and Sales Development at "Megafon."
Additional items purchased alongside smartphones include smartphone accessories, portable devices, equipment setup, and gadget insurance. In the accessories category, three positions have seen noticeable growth this year: power banks (+359%), headphones (+153%), and smartphone screen protectors (+64%). Among portable devices, smartwatches are being bought more frequently alongside smartphones. Equipment setup services have seen a 36% increase in demand, and smartphone insurance has become 31% more popular.
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