The latest trends are already infiltrating the mass consumer market, becoming truly popular. Elena Bugranova, the founder of the Russian Bayer Union and a fashion expert, shared this information with "RG" during the DonFashionWeek Fashion Week in Rostov-on-Don.
According to Bugranova, the summer of 2024 will be all about showcasing more skin and embracing a more sensual and revealing aesthetic. Short shorts will be a staple, allowing both women and men to confidently display their legs. Sheer materials and mesh will add an element of transparency, creating a delicate and ethereal appearance. Additionally, patina, a finish that gives fabrics an aged or weathered look, will be a popular choice to add a touch of vintage charm to outfits.
The fashion industry's transition towards more daring and bold designs can already be seen on the world's catwalks. Famous designers are incorporating these trends into their collections, creating a buzz and driving demand among consumers. Bugranova believes that the influence of these high-end brands will soon trickle down to the mass market, making these styles accessible to a wider audience.
The DonFashionWeek Fashion Week in Rostov-on-Don served as a platform for both established and emerging designers to showcase their collections. The event highlighted the growing interest in avant-garde and progressive fashion trends, with many designers experimenting with unconventional materials and silhouettes.
Bugranova emphasized the importance of embracing individuality and self-expression through fashion. She encouraged people to step out of their comfort zones and try new styles, even if they may seem unconventional at first. According to her, the summer season of 2024 will be a time for people to explore their personal style and celebrate their unique identities.
As the fashion industry continues to evolve, it is evident that transparency and sensuality have become key elements of modern design. The summer season of 2024 will be a reflection of this shift, with short shorts, sheer fabrics, mesh, and patina dominating the fashion scene. Whether it's on the runway or in the streets, people will have the opportunity to embrace their inner romantic and confidently express themselves through their fashion choices.
