The Impact of TikTok on Fashion and What Comes Next

2025-01-17 // LuxePodium
TikTok has revolutionized the fashion industry, influencing everything from runway shows to style trends. With the potential shutdown of the app in the U.S., what will happen next?

The rise of TikTok has had a major impact on the fashion world, but it wasn't always taken seriously. Initially known for its silly dances and entertainment value, TikTok has proven itself to be a powerful marketing tool that can reach millions of people. Fashion designers began creating runway moments that were calculated to go viral on the app, resulting in increased visibility for their brands.

Smaller labels also found success on TikTok, with (di)vision's clever stunt during Copenhagen Fashion Week gaining attention. TikTok stars like Alix Earle and Charli D'Amelio even made appearances at high-profile fashion events. However, these dynamics could change if TikTok is shut down in the U.S., as reported by Reuters.

TikTok has brought new perspectives to the fashion industry, particularly through the platform's critics who challenge the mainstream style narrative. It has also become a source for fashion history, leading to revivals of past trends and the reinterpretation of archival pieces. Industry figures like Joseph Altuzarra and Amy Smilovic have used TikTok to offer behind-the-scenes glimpses into their work.

While TikTok has opened doors for fashion, it has also contributed to the culture of conspicuous consumption and haul culture. However, there has been a shift towards more sustainable practices and discussions about underconsumption and quiet luxury. The platform has also given rise to numerous microtrends and niche crazes.

If TikTok's influence on fashion diminishes, it is likely that longer-form blogging, curated style tips, and traditional print media will regain prominence. As Cora Harrington suggests, deeper engagement with fashion through books is essential for a deeper understanding of the industry.